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Digital and Cloud transformation for a global Loyalty Management Platform

Category
Digital Innovation
Posted On 15 May 2020

Improved data flow and quality through Enterprise Data Management strategy while enabling business continuity through Cloud and Digital transformation.

Business Vertical:

Loyalty Management

Region:

UK

Size of the firm:

Large

Main Challenge:

Cloud Transformation

Challenge

Our client is a global loyalty and CRM innovator, running wide range of loyalty and customer relationship programs for their customers. Being known for their loyalty programme that can be customized based on the business requirement, the marketing giant lately realized their core revenue-earning business application is costing them more than needed and they found themselves dropping from the leadership board and losing the top places to some of the new-born, digital-native competitors. Their old Loyalty Platform works with one instance per customer. Releasing new features to each instance was costly. There is huge Data from Thousands of stores and online data, along with data from other channels, which is hard to manage. This case study describes their journey with Qentelli and how they have discovered ways to fight the competition without compromising their USP.

challenges on Cloud Transformation and Data Management
Solutions Proposed - Cloud Transformation and Data Management

Solutions Proposed

Qentelli has partnered for a Digital Transformation and redesigned the existing platform. Some of the key activities are:

What Qentelli Did

Our client serves some of the largest companies globally with 10’s of millions of transactions per day per customer and close to 3000 transactions-per-second. The current app is over 15 years old and has morphed from an internal application to be a customer-facing application. However, clients today are asking for intelligent self-service options, a more modern UI and out-of-the-box functionality. The company has lost significant revenue, market share and also dipped in analyst ratings, leading to reputation loss.

Qentelli conducted an intense discovery process, since documentation has been lost or not updated over the years and created business and technical requirements for the new application. Modern architecture principles, using microservices, lightweight message queues, NoSQL Databases and high-performance computing infrastructure on AWS are being used to provide a scalable and future-proof design.

 

The new platform will allow the company to run the application in single or multi-tenanted mode, allow features to be bundled for monetization and deploy new versions dynamically without downtimes and even without the customers noticing.

Tech Stack

Outcomes

High quality Data

High quality Data

across the organization through Enterprise Data Management Strategy

High Available environment & business continuity

High Available environment & business continuity through Cloud First approach & Kubernetes clusters.

Adherence to Regulatory compliance

Adherence to Regulatory compliance

because of Efficient data management processes

Increased number of releases

Increased number of releases

and reduced operational cost

Client Self Service

Client Self Service

with superior User Experience

Enhanced platform

Enhanced platform

with multi-brand / multi-program capabilities.

AI

Powered deep Analytics for insight-led decision making

10 times

Faster customer onboarding

1500+

Transactions per second with the new system maturity