Create a web-responsive and mobile-first product to increase readership and provide one-click shopping experience. Prepare a next-level advertising platform to engage female audience.
Business Vertical:
Media and Publishing
Region:
USA
Size of the firm:
Medium
Main Challenge:
Client’s website was lacking human-centricity with unorganized information architecture and cumbersome shopping experience
Challenge
The Client is a leading e-magazine with an associated Marketplace with more than 1 Million subscribers targeting women. They provide content in the areas of beauty, fashion, women's career, fitness, and finances. The marketplace was built on WordPress platform lacking human-centric design with poor information architecture and difficult-to-navigate features. Qentelli partnered with client to design web-responsive and mobile-first website. We put together an organized information architecture after several brainstorming workshops with the clients to divide content into categories and sub-categories as per the nature of content.
Solutions Proposed
Qentelli has partnered for complete revamping of website and making it receptive to Next-Generation advertising solutions and readership experience.
Some of the key elements of the solution are
- Omni-channel User Experience: Implemented Multi-dimensional strategies to ensure that every interaction a user has, while using the platform across channels.
- Modern Architecture: Modern architecture for the current website making it receptive for Nextgen capabilities, light weighed for better SEO and performance.
- Digital Content Management: We Strategized, planned, developed, and managed content based on customer search to increase engagement.
- Chatbot: Chatbot is integrated to make shopping convenient and help customers resolve their queries using quickly.
What Qentelli Did
Qentelli started this exercise by analysing existing website while building defined User-Personas. We chose 3-step approach for revamping the platform for better Customer Experience.
Identify: We analysed of existing Platform with key people on various aspects of User Interface, User Experience, Marketing and Customer Service, Analytics and Performance, Security and Scalability and came up with a detailed Gap Analysis.
Strategize: With Design Thinking as the base, we provided recommendations on areas of Personalized User Journeys, Content Insights and Content propagation, UI/UX Optimization, and Chatbots. We worked closely with the client to build a revamping strategy based on the recommendations.
Implement:
- The implementation started off with the development of a responsive design for Mobile/Web, Reusable, UI Guide, and a Toolkit.
- We created Modern Architecture by leveraging Cloud, DevOps, and AI.
- We integrated website with external content sharing platforms such as YouTube.
- The website is further integrated with leading Ad-platforms like Google Ads, Bing SEO Analyzer, Multiple payment gateways to marketplace, multiple WordPress plugins.
- Multiple payment gateways are integrated to provide seamless shopping experience.
- Other customer centric features implemented are Smart Read, One Click Shopping, Global Search, Chatbot, Tagging, Personalization, and Security.
Outcomes
80%
increase in customer visits
30%
increase in new Subscriptions
200%
increase in Mobile and Tablet visits
Increase
in self-service of tickets by using Chatbot
200%
increase in Marketplace listings and Sales
Tech Stack
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