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Perfecting the Readership and Shopping Experience

Category
Customer Experience
Posted On 12 May 2020

Create a web-responsive and mobile-first product to increase readership and provide one-click shopping experience. Prepare a next-level advertising platform to engage female audience.

Business Vertical:

Media and Publishing

Region:

USA

Size of the firm:

Medium

Main Challenge:

Client’s website was lacking human-centricity with unorganized information architecture and cumbersome shopping experience

Challenge

The Client is a leading e-magazine with an associated Marketplace with more than 1 Million subscribers targeting women. They provide content in the areas of beauty, fashion, women's’ career, fitness, and finances. The marketplace was built on WordPress platform lacking human-centric design with poor information architecture and difficult-to-navigate features. Qentelli partnered with client to design web-responsive and mobile-first website. We put together an organized information architecture after several brainstorming workshops with the clients to divide content into categories and sub-categories as per the nature of content.

challenges on Perfecting the Readership and Shopping Experience
Shopping Experience solution technology

Solutions Proposed

Qentelli has partnered for complete revamping of website and making it receptive to Next-Generation advertising solutions and readership experience. 

Some of the key elements of the solution are

What Qentelli Did

Qentelli started this exercise by analysing existing website while building defined User-Personas. We chose 3-step approach for revamping the platform for better Customer Experience.

Identify: We analysed of existing Platform with key people on various aspects of User Interface, User Experience, Marketing and Customer Service, Analytics and Performance, Security and Scalability and came up with a detailed Gap Analysis.

Strategize: With Design Thinking as the base, we provided recommendations on areas of Personalized User Journeys, Content Insights and Content propagation, UI/UX Optimization, and Chatbots. We worked closely with the client to build a revamping strategy based on the recommendations.

better Customer Experience

Implement:

Outcomes

80%

increase in customer visits

30%

increase in new Subscriptions

200%

increase in Mobile and Tablet visits

Increase

in self-service of tickets by using Chatbot

200%

increase in Marketplace listings and Sales

Tech Stack

wordpressaws-webAngular jsaws-chatbot-aiNode js